UX Research

UX Research is about understanding how typical users interact with a product so we can ensure it works in the ways they expect. My approach is grounded in experimental psychology, cognition, and human factors. I have had experience using rigorous, empirical methods to understand the user experience and improve the usability of websites, applications, surveys, forms, and other products - all while working quickly and maintaining quality.

  • Usability Evaluations: We recruit typical users to complete tasks and assess what works well and what needs to be modified.
  • Eye-Tracking Technology: Using non-invasive eye tracking, we learn what attracts users' attention and how users process information.
  • Subjective, Observational, and Implicit Data: The approach involves asking users what they think about their experience, observing and measuring interactions, and assessing what people cannot explicitly share.
    • Subjective: What do users think about the product? How do they feel about their experience? What would they change to make it better? What other similar products do they use that they love?
    • Observational: How long does it take users to complete tasks? How many clicks does it take? What errors do they make? How many tasks can they complete? What is the conversion rate?
    • Implicit: Where do people look as they attempt to complete tasks? What is the order in which they process information? How long do they look at various images? How are physiological responses related to frustrating user experiences? What do their facial expressions convey about the experience?
  • The goal in UX research is to assess how users interact with a product and learn how to improve it so people can accomplish their goals and continue to engage and share their positive experiences with others.
    • How does the typical user interact with the product?
    • Do people have more engaging interactions with design A or B?
    • Do people look at the elements you want them to look at? Are elements distracting? Are they missing things altogether?
    • How many clicks does it take to accomplish goals?
    • How do people feel after interacting with the product?
    • What are the barriers to using a product?